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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noel Kapferer, Vincent Bastien

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien ebook
Publisher: Kogan Page
Format: pdf
Page: 337
ISBN: 0749454776, 9780749454777

Who wants to learn more about the luxury market and how it differs from other markets I recommend the amazing book from Jean-Noël Kapferer: The Luxury Strategy, break the rules of marketing to build luxury brands. Marketing aspects - “clean” termination of the agreement - sale price and appropriate royalties. Special rules applicable when licensing luxury brands to a bargain retail outlets. (2010) Principles of Marketing, Pearson James, D. In a compact, one day agenda, our speakers will look at the developing challenges which will impact the business of luxury brand development and retail, providing clear analysis and positive solutions for business leaders and the legal teams . Armani is another example of luxury designer c Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. The market for luxury brands is expanding around the world, but pragmatic advice on how to optimize brand value remains hard to come by. It provides a very good introduction to the concept of luxury fashion explaining how marketing rules are used in the marketing of luxury brands. (2009) The luxury strategy: break the rules of marketing to build luxury brands, Kogan Page Kotler, P. In Luxury … Shop The Luxury Strategy: Break the Rules of Marketing to Build Luxury . The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands.